60. How to craft customer-centric websites that convert

With Lacey Picazo and Shane Richardson

A well-designed website needs to do more than just look good.

It needs to be intuitive. It needs to be useful. It needs to anticipate your customers' needs, even their state of mind, and guide them along the path from prospect to customer.

The solution to those challenges is different for every small business. There's no one-size-fits-all answer for user experience (UX).

Meet our guest

In this episode, we're speaking with two experts from ZoCo Design, a healthcare-focused UX product studio centered on understanding people and what to build for them.

Lacey Picazo is the founder and CEO, and Shane Richardson is a senior designer.

In this episode

Why is UX important when designing a website?
What are common UX mistakes that small business websites make?
How should your website's audience contribute to its UX?
How do visuals and graphics contribute to website UX?

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrants its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.